Why choose a certain employer : How about I sing you some reasons why?

Don't worry, I won't actually sing (and if you know me you'll know why that's a good thing) bu there is a youtube link to a rap video at the end of this post. And it is even related to finding a job, so keep reading and find out more...

If you are looking for work you may sometimes hear terms, used in the recruiting and HR industries, like "employee engagement" and "candidate experience". So what do these mean and how do they apply to you?

Well it may not come as a surprise to learn that companies recognize that they are most successful when their employees are really interested, if not passionate, about the success of the company as a whole and their jobs specifically. If you care about doing well in your work you're simply more likely to do a better job.

This, in short, is what "employee engagement" means. Companies want to make sure that new employees feel welcome and have a positive attitude towards their job and even more that they sustain this feeling going forward.

Part of the process keeping employees engaged starts even before companies hire you and this is where "candidate experience" comes in. Candidate experience is what describes the process by which you learn about a company or organization and decide if you really do want to work there or not. Sometimes it can be as simple as letting you know that the organization exists but it often extends to showing you what your work life would be like if you did work there, what benefits employees of the company enjoy and sometimes what current employees have to say. Diverse candidates can often expect a particular emphasis on efforts by the organization to diversify their workforce, why the company is a good place for a diverse candidate to work, etc.

Once you get beyond the basic elements of adequate compensation and job security what reasons do people have for liking one company over another? There are many reasons that candidates give but one common element is the feeling that candidates have that an employer actually cares about them and their well-being. When candidates and/or employees feel that their employer actually cares about them and their career it's a much healthier and more productive working relationship.

Last year, Trillium Health Centre, one of the newest employers on TalentOyster, launched an employee engagement and candidate experience program called "Our People Promise - You Matter" and held a contest with current employees to promote the idea of working at Trillium Health. The idea being to show potential employees how Trillium Health treats his employers, by soliciting opinions and input from current employees.

The winning contest entry was the rap video you can watch below, all the people in it are Trillium employees. Different people with different ideas and lots of different roles are just some of the points covered in the video.



Does it make you more interested in working at Trillium? If so be sure to check out the Trillium Jobs on TalentOyster. And if it didn't... why not? Let us know what you think about candidate experience and employee engagement programs like this. Do you feel they speak to you as a candidate? Why?

Love to hear your feedback.